Good ecommerce web design is crucial for turning website visitors into customers. Ideally, the design of your website should make the purchase process as quick, easy, and stress-free as possible. No matter how good your online advertisements are, you could be losing valuable customers if your website is not optimized for sales.
So, not only does your site have to look good and feel on-brand, but it also needs to drive your website visitors to take action and, you know… buy your products.
Find below a list of design ideas which will help you to build an e-commerce website which converts visitors into loyal customers.
1. One of the top rules you should keep in mind during the ecommerce design process is keep it simple, silly. When it comes to designing an ecommerce website, simple is always better. The more elements you have on the page, the more it takes away from the entire point of the website—closing a sale. Keep your design clear, clean, and simple—and keep the focus on the sale.
2. When it comes to shopping online, people want to buy from established brands, If you want to build the trust you need to drive serious sales with your ecommerce business, you need to put some serious thought into your branding. it’s who you are as a company, what you’re about, and how you’re different from your competitors—and it plays a huge part in building a connection with your audience and driving sales.
3. You’ve probably noticed that most ecommerce sites have a little shopping cart icon somewhere on every page, that allows users to easily view items they have added to their cart. This is one of the most important ecommerce web design strategies there is!
Having this button visible at all times has been proven to increase conversion rates. Just make sure the icon is something recognizable like a shopping cart or a shopping bag.
4. Grid Layout is the best way of displaying products, especially if you have too many of them. Your products can be organized in rows and columns and it makes it easier for the customer to browse and differentiate between them.
5. The basis of an ecommerce site is that you are asking your website visitors to purchase something from you. Investing in a professional website is a must if you want to build trust with your customers—and developing that trust is a must if you want your ecommerce store to succeed. The point is, if you want your customers to take you seriously, you need to show them you take yourself seriously—and the only way to do that is with a professional web design.
6. Make your product categories and product pages easy to navigate. Make it easy for your customers to search for products and to filter products by things like color, size, or product type. The easier you make your categories and pages to navigate, the easier it will be for your customers to find what they’re looking for—and the easier it will be for them to make a purchase.
7. Keep the check-out process simple. A complicated check-out process increases cart abandonment rates. Allow people the option of checking out as a guest, without having to sign-in and become a member.
8. Given that at least 50% of your visitors are likely to open your site from a mobile device, you should optimize your e-commerce website for them as well. You need to make sure your website design is fully responsive. Otherwise you might not convince those valuable mobile visitors that your site is where they want to make a purchase.
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