As well as being the world largest social network, Facebook is a powerful marketing platform for brands, and its latest features make it even more appealing.
If you’re like most business owners, you’re looking for ways to improve awareness and get your business recognized in your local market. Facebook is an effective way of getting the word out about your business.
Here are some ways to promote your business’s Facebook page for free so that you can reach a broader audience on Facebook.
Create your Page
Your Facebook Page is your business’ home base on the social networking site. A Page is a lot
like a regular Facebook profile, but for brands and businesses. You will interact with Facebook users through your business’ page, so make sure it truly reflects your brand.
Build a base audience of friends and family
Once you get your Facebook page up and running, the next thing you need to do is to invite friends and family to “Like” the page.
Facebook has built-in tools to help you build an online following. You’ll find options to invite both your Facebook friends and email contacts to follow your Page.
Traditional marketing techniques can help you grow your audience beyond your existing following
There is a big difference between social media and social media marketing. Give people a reason to Like your page by sharing helpful posts and driving action.
Facebook is a highly visual channel, so share images and videos when you can. You can even try a Facebook Live to engage your fans.
Interact with other businesses and influencers
Extend your network on Facebook by liking and interacting with the Facebook pages of other businesses or influencers in your industry.
Link other businesses or influencers to your posts for cross-promotional marketing. If you link or share the updates from other businesses or influencers, they will be more likely to link to or share yours.
Share promotional updates
One way to get information out about your business while promoting products and services is to keep customers up to date on popular products and services. Share news of new products, services, extended store hours, and sales and promotions on your Facebook page
Engage with individuals
A great way to get more likes and followers to your business’s Facebook page is to interact and increase engagement with those who follow you or comment on your posts. If an individual comments on your post, thank them and follow up with a question related to the comment.
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