Mass Mailing

Bulk mail broadly refers to mail that is mailed and processed in bulk at reduced rates. The term does not denote any particular purpose for the mail, but is sometimes used (incorrectly) as a synonym for "junk mail".

Mass mailing entails sending the same message to a large group of people, straight to their mail boxes. It is a form of direct mail generally not targeted to a specific audience. The concept is based on throwing out a broad net to capture as many leads as possible. In the Internet world, these mass mailing attempts are sent via email and often are tagged as spam.