With ecommerce growing rapidly year-on-year, it’s essential for online retailers to have the right technology to underpin their strategy. But with so many platforms now available, how can you tell which one is right for your business?
When picking an e-commerce platform for your online store, one of the most important factors to take into account is its SEO friendliness. Most of the popular e-commerce platforms have their fair share of SEO friendly features that give them the functionality that we need to rank our store on Google.
Considering the importance of SEO, it’s definitely a good idea to spend some time picking an ecommerce platform that does well in that area. So to help you make this critical decision, we decided to analyze some of the best and most popular ecommerce platforms.
Ranking for SEO Recommended for most people:
WooCommerce:
This is a WordPress plugin and it turns a WP website into an online store. It is free to install, connects to major payment gateways, all you have to do is to add content, and many other useful features are available. The downside is that integrating it with the system requires payment. Since WooCommerce runs on WordPress, there are endless customizability options, plugins, and a large, experienced community. In the other hand, if you’re not familiar with WordPress, WooCommerce will be hard to get used to, and another platform will probably be a better option for you.
Shopify
Shopify is simple to use, customizable, and affordable. It’s considered to be one of the best all-around ecommerce platforms, and we think it’s one of the best options for new ecommerce merchants that are still learning the ropes of how to set up and run an ecommerce store.
One of it’s greatest SEO benefits is that its loading speeds are fast. Loading speeds are one of the most important ranking factors and are also important to provide a better user experience.
Another great benefit is that it has a built-in blogging feature that many other platforms lack. This allows you to easily set up a blog and get traffic from search engines.
And if you’re looking to set up Google Analytics ecommerce tracking, Shopify makes it extremely simple. Google Analytics ecommerce tracking gives you extremely valuable data and analytics about your products and customer behavior, resulting in better decisions when running your store.
BigCommerce:
BigCommerce is counted as one of the best e-commerce platforms. Businesses of all sizes use it to launch online stores. It is a great option for those who want to get a store without technical hurdles like coding and plugin installations.
BigCommerce is known to be a great option for big enterprises, but it wouldn’t be fair to say it’s not a good option for new ecommerce owners due to its ease of use and customizability for users who don’t know how to code.
In terms of SEO, BigCommerce scores pretty high because of its mobile-friendly design, access to HTML and CSS code, built-in 301 redirects, and SEO friendly URLs. It also allows you to directly edit robots.txt files, which is something that many other ecommerce platforms don’t let you do.
Magento
It is one of the best e-commerce platforms for SEO. It is an open source software with a multitude of features. It allows complete control over the design and functionality of the website. There’s a paid version if you want to upgrade. but has drawbacks that users need to consider before picking it as their platform of choice.
Even though Magento offers users the ability to customize almost everything since it is open source, it requires coding expertise that comes at a cost if you don’t have development skills yourself. But if you do decide to go with Magento, it will offer you the capacity to do things that other platforms don’t.
Good, but not necessarily the best option:
- Wix
- Prestashop
- Volusion
- Weebly
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