Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). Living in today’s digital landscape, it is important for online entrepreneurs to understand ecommerce SEO strategies. It is something that will take you a long way. What if you can attract more new customers to your online store without spending an arm and a leg on advertising? You can, with search engine optimization for your store! When people search for products that you sell, you want to rank as highly as possible so you get more traffic. Nowadays whenever a customer looks for a particular product or services them first searches it on the Internet. And if your website comes high up on the SERP, then it increases the likelihood of a visitor being pulled to your website.
To rank your ecommerce website follow the step by step process :
Research
Before you begin any SEO work ,you need to start research – keyword research, competitor research . Research is the most important piece of SEO. Targeting the wrong keywords can ruin your campaign by generating low quality traffic and few conversions, and no business wants that!
Keyword Research
There are three primary areas you need to focus on when conducting keyword research:
1. Find keywords for your homepage and product pages
2. Pinpoint keywords for blog topics
3. Avoid keyword cannibalization
When it comes to optimizing the most important pages of your website, you should consider relevancy, search volume, and ranking difficulty. Be careful to not choose keywords that are too broad or too competitive. If the match is too broad, you likely will end up with a high bounce rate and low conversion rate because of people clicking through to your site and not finding what they are looking for. Additionally, if you go after keywords with high competition, it will take a long time to achieve high rankings
Competitor Research
After you’ve done keyword research, you’re half way there! Now it’s time to conduct competitor research. You should consider:
1. Which keywords are your main competitors going for?
2. Where are they getting their links?
3. What is their site architecture like?
After you have conducted your keyword and competitor research, it’s time to begin auditing your site for problems that need to be fixed. The top things we recommend focusing on in the auditing stage are:
Check the loading time of your webpage:
Slow webpage loading is one of the most common reasons for leaving a webpage. If your webpage takes a long time to load, then visitors are not going to wait for opening the webpage. It has been found in the research that 40 percent of visitor leaves a website when it does not load within 20 seconds. A faster-accessing webpage will always have an added advantage of having better SEO ranking.
Check the number of internal and backlink:
One of the most contributing factors for a huge bounce rate is that the reader does not find enough content options on the website. Your website should have many internal links that will give a feel to the reader that you have enough content on your website. Then the visitor to your website will be interested to stay longer and spend more time on your website. That is the reason why e-commerce SEO backlink plays a great role in SEO optimization. So, add as many links as possible in your website. With those internal links, you can also provide some value of Search Engine Optimization (SEO). But keep the hyperlink in such a way that readers easily find it. This will help your visitor to visit some other related topic on your website which they may like.
Usability
Usability is super-important for SEO and for making your site visitors happy. If your e-commerce site has great usability, your customers will start visiting your site repeatedly, which is the goal! Great user experience means a website is easy to use, fun, and helpful. Great user experience also means your users will spend more time on your site.
The Content should be appealing:
Another obvious reason for leaving a website is lack of appealing content. If the content is not informative, impressive and readable then the visitor will stay longer on your website. And the most important thing is the flow of the content. The flow of the content helps the reader to surf your content smoothly. There are some techniques to write excellent content which you should follow strictly to attract and keep the visitor engaged on your website.
Mobile Version of Website
Do you know how hot mobile shopping is becoming? Many people are not only browsing the web, but also making purchases through mobile devices, which means it’s really important to have a mobile-friendly version of your site.
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